Anima Squad

Context

In 2189, humanity faces extinction as the world succumbs to industry and natural disasters. In Final City, the remaining civilization bands together behind high walls. But when the ocean-dwelling Primordians launch an invasion, humanity's survival hinges on the emergence of the Battle Bunnies: superpowered warriors armed with Primordian technology. As the Anima Squad forms, comprising diverse species, they represent humanity's final stand against extinction.

Anima Squad is an alternate universe in League of Legends. In 2022, we launched the first iteration of the concept as an event and skin line. As the Visual Design Lead, I collaborated with internal and external artists, designers, writers, and engineers through numerous feedback loops to ensure the delivery of a visually consistent player experience—from the initial visual design brand guide, to the hub on the League of Legends client, to frames and branding in various social assets.